Sportsman Channel, InterMedia Outdoors Announce Multimedia Partnership with Union Sportsmen’s Alliance
Network’s Labor Day Weekend Tribute to the American worker Kicks-Off Multifaceted Partnership to Advance Conservation, Habitat and Access for Sportsmen Nationwide
09/02/2010
New Berlin, Wis. (September 2, 2010) — Sportsman Channel, the leader in outdoor TV for the American Sportsman and InterMedia Outdoors, the largest outdoor media group in America, have created an unparalleled multimedia partnership with the Union Sportsmen’s Alliance (USA), North America’s premier hunting and fishing organization exclusively for union members and their families. This partnership will take effect immediately with Sportsman Channel dedicating Labor Day Weekend as a tribute to America’s working men and women with a continual run of public service announcements (PSAs) featuring AFL-CIO President and USA Chairman Richard Trumka.
The three outdoor industry powers are joining forces to advance conservation and access issues that are vital to sportsmen and women. The partnership will include numerous multi-platform content and marketing components including on-air, digital, on-demand, print, social media, and event-marketing.
“We are honored to begin working with USA in a partnership that goes above and beyond anything in the outdoor media category,” said Gavin Harvey, CEO of Sportsman Channel. “Starting this Labor Day Weekend, union sportsmen will have a louder voice in the fight to continue the traditions of hunting, shooting and fishing in America.”
“Millions of union members hunt, fish and shoot, and they make up a large portion of the audience InterMedia Outdoors targets through its extensive network of television, magazines, radio and websites,” said Trumka. “We are excited about this partnership between InterMedia Outdoors, Sportsman Channel and the USA as it will enable us to make a stronger connection with our members and better demonstrate labor’s commitment to conservation and our outdoor heritage.”
As part of the partnership, Sportsman Channel will become the exclusive home to USA’s Brotherhood Outdoors beginning the third quarter of 2011. The show celebrates union sportsmen from around the country who work hard building America and are passionate about hunting, shooting, fishing and preserving our outdoor heritage for this generation and beyond. Hosted by Tom Ackerman, Brotherhood Outdoors offers members the chance to either join Tom for an outfitted hunting or fishing trip or invite him to participate in their local outdoor pursuit.
In order to advance the mission, the companies have created an integrated marketing campaign involving advertising in a selection of InterMedia’s portfolio of magazines and websites, including industry-leaders Guns & Ammo and Petersen’s Bowhunting, as well as additional PSAs and tune-ins on the network to give further exposure to USA’s cause as well as Brotherhood Outdoors.
“InterMedia Outdoors is extremely excited about this multimedia partnership with Union Sportsmen’s Alliance,” said Jeff Paro, InterMedia Outdoors CEO. “It is beyond just extending exposure to USA in our magazines and on our digital platforms; it’s working together to push and advance conservation awareness and efforts to ensure our outdoor access, habitat and heritage. We have a long history of driving ground support for critical conservation initiatives by interacting with our readers and viewers daily. In the aggregate, no other media company can reach and activate as many sportsmen nationwide as we can, and our partnership with the USA will only enhance this position.”
“The leadership at InterMedia Outdoors has been supportive of the Union Sportsmen’s Alliance since we first launched in 2007,” said Fred Myers, USA Executive Director. “We look forward to expanding our relationship and working with Jeff Paro and Gavin Harvey to build a strategic partnership that will benefit all sportsmen and women in North American including the millions of union hunters and anglers.”
SPORTSMAN CHANNEL:
Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore
ABOUT USA
The Union Sportsmen’s Alliance (USA) is a hunting, fishing and conservation organization exclusively for union members, retirees and their families with a mission of expanding and improving hunting and fishing access and habitat for all, now and in the future. As part of its mission, the USA recently initiated its Boots on the Ground program, which utilizes the diverse skill sets of union members to tackle on-the-ground, place-based conservation projects. Learn more at www.unionsportsmen.org.
ABOUT AFL-CIO
The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) is a voluntary federation of 56 national and international labor unions created in 1955 through the merger of the AFL and the CIO.
MEDIA CONTACTS:
Sportsman Channel
Michelle Scheuermann, 262.432.9100 ext. 111;mscheuermann@thesportsmanchannel.com
Amy Sorrells, 404.550.4885; amyssorrells@comcast.net
Union Sportsman Alliance
Kate Cywinski, 615.831.6793, katec@unionsportsmen.org